{"id":239,"date":"2016-07-24T19:17:53","date_gmt":"2016-07-24T19:17:53","guid":{"rendered":"https:\/\/2016.pittsburgh.wordcamp.org\/?post_type=wcb_session&p=239"},"modified":"2016-08-08T10:51:17","modified_gmt":"2016-08-08T14:51:17","slug":"ab-testing-ftw","status":"publish","type":"wcb_session","link":"https:\/\/pittsburgh.wordcamp.org\/2016\/session\/ab-testing-ftw\/","title":{"rendered":"A\/B Testing FTW"},"content":{"rendered":"

Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A\/B testing or multi-variant testing, it’s time to start.<\/p>\n

In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t … Continue reading A\/B Testing FTW<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":14681244,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1474119000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[238],"footnotes":""},"session_track":[149451],"session_category":[],"class_list":["post-239","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6CvCx-3R","session_date_time":{"date":"September 17, 2016","time":"9:30 am"},"session_speakers":[{"id":"238","slug":"christie-chirinos","name":"Christie Chirinos","link":"https:\/\/pittsburgh.wordcamp.org\/2016\/speaker\/christie-chirinos\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/239\/revisions"}],"predecessor-version":[{"id":567,"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/239\/revisions\/567"}],"speakers":[{"embeddable":true,"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/238"}],"author":[{"embeddable":true,"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/christiechirinos"}],"wp:attachment":[{"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=239"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=239"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/pittsburgh.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}